The lookbook has become a well-recognized calling card for brands of all shapes and sizes.
The lookbook captures the essence of the brand's style and voice; it tells the short-story. A lookbook is perfect for communicating with your customer. Essentially a long-form editorial, the lookbook provides space and attention to multiple situations - from styling a product across an array of curated looks and sets, to capturing the mood and aesthetic of a photographer or other creative professional.
The lookbook is a step ahead of the styled shoot plopped into a Dropbox folder - it's form continues the narrative through intelligent design and presentation. From the wardrobe to the fonts, the photographer to the editorial layout, no detail is lost.