THE RIGHT STYLING IS NOT ONLY ESSENTIAL TO THE OVERALL LOOK AND IMPACT OF a SHOOT,
IT IS INDICATIVE OF THE BRAND'S VOICE, MESSAGE, AND TONE.
Nothing crafts the overall effect of a shoot quite like wardrobe. A shoot is an investment of valuable time and funds for any brand, and the right wardrobe will make or break the success of this investment.
I work with an array of eloquent brands, from island girl entrepreneurs to lifestyle magazines. Clothing as a medium has always fascinated me; it has a power to speak for an individual (or a brand). While we cycle through handfuls of adjectives every season in an attempt to describe style (bohemian - still a favorite of mine, edgy, rock and roll, Americana, preppy, French, relaxed, etc.) we never fail to recognize it.
ELLA MAY MAUI
My own influences are myriad. I am an East Coast girl, from birth. I entered the industry through doors still recognized as authorities of style: the glossy fashion magazine. My aesthetic matured on the deliciously unregulated beaches of Hawaii and the deserts of the Southwest. I found a relaxed, genuine ease and style came naturally to me, and spoke to the women I knew and shared inspiration with.